A guy I’ve had the opportunity to meet over the last few months is Matt Danzico. (For the record: he’s the guy who wrote the BBC article on the Cult of Less.) But Matt is much more than just a journalist. He likes to start little projects himself.

He’s started a new project this year called the Time Hack. The goal: to make 2011 the longest year of his life.

As Matt explained to me: the human brain “records” more information when put in a new or uncomfortable situation. No one wants to coast through the year only to ask on New Year’s Eve, “What did I even do this year?” He hopes to provide himself with a memorable experience that essentially prolongs his life. I love the idea.

He’s keeping a daily blog with video posts and doing something new every day. On New Years Day he boxed a professional boxer. He’s already lied down in the street, awoken to a bucket of water and jumped from a moving car.

So head on over and check out the project: The Time Hack.